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Macalloy builds bridges for us expansion

Macalloy pictureMacalloy, an international manufacturer of threaded bar and cable systems for the civil engineering industry, based in Dinnington, Rotherham, has set its sights on expansion in the USA,thanks to support from the ERDF-funded RiDO's Soft Landing Zone.

Approximately 80% of the company's turnover is from export, with the USA representing a huge potential market for its products. Macalloy products are widely used within the construction of bridges and the company was keen to further explore the opportunities to expand in the North American market.

RiDO's business development co-ordinator Nathan Woodcock carried out an extensive research project into the top twenty live civil engineering projects covering stadiums, sports arenas, bridges and airports in the USA.

This in-depth market research included providing Macalloy with contact details of architects, structural engineers and clients for a number of live projects. The research also included a competitor analysis and relevant information on exhibitions and associations in the USA.

RiDO collaborated with Enterprise Europe Network and UKTI to help Macalloy identify and target new agents in key locations such as San Francisco, Los Angeles, Seattle, Las Vegas, Pittsburg, Washington DC and Philadelphia.

Martin Dootsan, Product Manager at Macalloy, said: "We have found the research carried out by RiDO to be extremely useful and will be using the findings to implement our plan to further expand in the USA over the next two years. The research gives a clear indication what projects are being carried out, the location, the key stakeholders we need to communicate with and the value, which is all vital information for us."

Martin adds: "We are already planning to attend a number of the exhibitions that were revealed in the research and are joining the recommended trade partnerships. It has been great having the support of RiDO and the research project is something we would not have had the internal resource to do. It has springboarded our plans to expand further into the USA and should lead to major potential growth opportunities."

Nathan Woodcock, business development co-ordinator for RiDO's Soft Landing Zone, said: "This has been a very thorough and in-depth research project that has identified many exciting new opportunities for Macalloy. We are looking forward to seeing the company grow and expand its operations in the USA."

The Growth and Prosperity in Rotherham (Soft Landing Zone) project aims to assist Rotherham companies in accessing international markets and also helps foreign inward investors who choose to locate to RiDO's business centres. The project is supported financially by the European Union. It has attracted £842k investment from the European Regional Development Fund as part of Europe's support for the region's economic development through the Yorkshire and Humber ERDF Programme 2007-13.

For more details about the Soft Landing Zone project, which is run by RiDO, visit the website www.ridobusinesscentres.co.uk. For more information about products and services from Macalloy visit the website www.macalloy.com.

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